Meet Neeti_Creates

Our Creative Director, Neeti,  She has been an incredible asset to our team. Her talent for crafting stunning color combinations on our established patterns, as well as her original designs, which she has shared so freely, have been invaluable.

"I slipped down the rabbit hole of beads about 14 years ago. Largely self-taught, the little seed beads, bicones, crystals and pearls have ensnared me. I love intricate designs with small, repetitive motifs. Beading is a challenge as well as a meditative, calming state. I started designing about a year back and enjoy the thrill of fitting together various components like a jigsaw puzzle. My only rule in beading is listen to the beads (and they are quite insistent, usually)!"